“We Started to Focus on our packaging, and we realized that we required to make something which wasn’t about becoming poured, but that might be eaten just how bottle water was,” Swanson mentioned. “We built an ergonomic package that customers would desire to drink outside of, and launched in 2016.” https://www.slideshare.net/slideshow/white-labeling-of-water-bottles-why-gabletop-pak-stands-out/276037263