PurposeThis study investigates how customers perceive corporate social responsibility (CSR) efforts by banks during times of crisis. particularly following the COVID-19 pandemic. It focuses on the authenticity and alignment of CSR actions with customer values and examines how these perceptions influence trust. commitment. https://www.roneverhart.com/Jelly-Belly-Sparkling-Rose-Jelly-Beans-1-5-Ounce-Bottles-24-Piece-Box/