The paper analyzes the innovation intensity and adoption characteristics at the base of the pyramid market. The innovation intensity is configured as radical and incremental. while the innovation adoption is configured as early and tardy. As an empirical approach it was conducted a study type survey. https://www.ngetikin.com/limited-buy-LA-Williams-Belial-Dragon-by-LA-Williams-Google-Pixel-2-Skin-p114135-best-save/